Magrify
Last updated: November 11, 2026
RV park direct booking growth
OTAs take their cut on every reservation. Magrify shifts the mix toward direct bookings with a website travelers prefer, Maps visibility that bypasses the OTA, and follow-up that saves the ones who almost booked elsewhere.
Quick answer
Travelers book direct when it is easier and feels safer than the OTA. Magrify makes your site the path of least resistance: instant answers, clear rates, one-tap booking, and visible reviews.
Connected growth system
Magrify connects this work to your website, Google profile, booking engine, reviews, social media, local SEO pages, listings, CRM, SMS or email follow-up, and monthly reporting.
Related work
The fee math
OTA commissions typically run 10 to 15 percent of the booking; Campspot's own operator guide puts typical OTA commissions in that range. Run your own nightly rate through it:
| Nightly rate | OTA commission at 10% | OTA commission at 15% | Commission on 100 booked nights |
|---|---|---|---|
| $50 | $5.00 per night | $7.50 per night | $500 to $750 |
| $75 | $7.50 per night | $11.25 per night | $750 to $1,125 |
| $100 | $10.00 per night | $15.00 per night | $1,000 to $1,500 |
Scale it to a season and the number stops being abstract. A park that moves 100 reservations at a $75 average night from a blended 12.5 percent commission to direct keeps about $937.50 that season, every season, and also keeps the guest relationship, the email address, and the rebooking. Now the honest counterpoint: direct does not mean free. Your reservation system charges what it charges under your agreement, and card processing takes its percentage on every booking no matter where it starts. The real comparison is commission plus fees on the OTA side versus fees alone on yours, and it is not close. The OTA also adds a guest-side booking fee on many platforms, which the guest experiences as your park being more expensive than it is.
The owned path
Step 1: the guest finds you, not a directory. Your Google Business Profile and your own pages win the search and the Maps tap, so the first impression carries your name, your photos, and your rates story. Step 2: your website does the convincing. Rates context, real photos, reviews beside the booking buttons, and answers to the questions guests actually ask, all on pages fast enough for a phone in a passenger seat. Step 3: the booking happens in your engine, from your site. The guest books through the system you already run, Campspot, RoverPass, ResNexus, or Magrify PMS, but the reservation starts and ends under your brand, and the confirmation carries your name and policies. Step 4: the relationship stays yours. Follow-up, review requests, and next-season outreach go to a guest you can actually reach again, because the booking was never rented from a platform. Each step is a small fix; together they are the difference between renting your occupancy and owning it. Our booking-ready website checklist shows the setup item by item.
Booking engine setup
The engine behind your Book Now button decides whether website improvements turn into reservations. Set it up so direct has every advantage: deep links from each page to the matching stay type, so a guest reading about your cabins books a cabin instead of landing on a generic search; rates and seasonal rules inside the engine matching what your pages publish, so the checkout total confirms the website's story; availability kept current, because a direct channel that shows stale availability trains guests to book elsewhere; and confirmation and reminder messages carrying your park's name, directions, and policies, so the guest's memory of the trip attaches to you. None of this requires switching systems. It is configuration and care on the system you already run, and it is where Magrify starts on most direct-booking engagements. We also answered the owner version of this question directly: how do I get more direct bookings instead of paying OTA fees?
Before the booking engine
The cheapest direct booking is the repeat one. A guest who stayed last season and gets one well-timed email from your park, with your rates and a direct booking link, costs you nothing in commission and almost nothing in effort. That only works when the first booking was direct, or when you captured the guest's contact details during the stay, which is another reason the mix matters: every OTA booking is a guest whose next stay someone else gets to market to. Build the between-stays layer on purpose: review requests that turn a good stay into public proof, a simple seasonal email to past guests before your booking window opens, and offers that reward booking direct, like first pick of sites for returning guests. None of it is advertising. It is the compounding return on owning the relationship, and it is the part of direct bookings most parks never build because their booking data lives inside someone else's platform.
Quick answers
No. OTAs are discovery channels. The goal is to keep the listing for visibility while winning the actual booking on your own site, where there is no commission.
Because it is easier: best-rate clarity, instant answers about sites and policies, and a booking step built for phones. Most travelers prefer direct when the site earns it.
Keep rates consistent and win on experience: clearer site details, flexible policies shown upfront, and perks like early check-in that cost you nothing.
The website and Maps fixes move first, often within weeks. Retargeting and email recovery compound after that. Magrify reports direct share monthly so you see the trend.
Yes. Magrify improves the path into Campspot, RoverPass, ResNexus, or whatever you run, rather than replacing it.
Typically 10 to 15 percent of the booking value in commission; Campspot's own operator guide puts typical OTA commissions in that range. On a $75 night that is $7.50 to $11.25 per night, every night, plus any guest-side booking fee the platform adds. A direct booking on your own site skips the commission; your booking system's own fees and card processing still apply.
Yes. Keep the listings for discovery and win the booking on your own site with consistent rates, a better booking experience, and perks that cost you nothing, like early check-in shown upfront. The goal is shifting the mix over time, not leaving the channels that introduce new guests to your park.
Keep exploring
Next step
Start with your name and best contact method. Magrify will keep the next step simple.